Strategy Built for Execution
Enterprise-grade strategic planning for growth-focused companies. I deliver Fortune 500-level rigor tailored to how your business actually works. You get executable strategy that drives bottom-line growth, at a fraction of big firm costs.

Our Services
Project based and Fractional work focused on delivering executable strategy

Strategic Planning
Custom strategic planning processes that fit your organization’s culture and drive execution

Strategic Analysis
Deep analysis of markets, competitors, and internal capabilities to power high-stakes strategic decisions.

Portfolio Strategy
Business unit and product line optimization balancing market coverage with operational efficiency.
About Illitex
Founded by a Fortune 500 executive and consultant with 18 years experience delivering actionable strategies

Matt Wallace, Principal Consultant
- 14 years of strategy leadership at Dell Technologies, most recently as VP of Product Strategy and Market Intelligence
- 3 years at Booz & Company (now PwC Strategy&) serving Fortune 500 and public sector clients
- Built and ran enterprise-scale Market Intelligence function tracking competitive dynamics and market forecasts across $50B+ PC business
- Managed 10+ annual strategic planning cycles at corporate, business unit, and functional levels
- Executed 100+ strategic projects spanning portfolio strategy, M&A integration, market entry, business model transformation, and operational improvement
Hear what our clients had to say.

First L.
Former President, Dell Technologies
Matt was instrumental in helping me create, communicate and align my product and business strategy across the organization. His ability to drive collaboration at the leadership level is what sets him apart.

First L.
CEO, xxx
Matt is a proactive, fast learner who can add value to your business quickly. He is a good listener and is able to synthesize information from external and internal sources to identify opportunities and how to address them.

First L.
Former SVP, Dell Technologies
Matt was able to quantify the cost and impact of every product in my PC portfolio to ensure we focused our resources on the most valuable segments of the market. He was also able to facilitate tough decisions to remove and add products across the leadership team.
Contact us
Connect with us about your business needs and we can develop a custom plan to grow your business.